Yamaha Outdoor Access Initiative and Recreate Responsibly Coalition Partner to Ensure Access to Public Lands for Outdoor Recreation
/ Aug 24, 2021 /
Yamaha Motor Corp., USA, today announces the YamahaOutdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC)established a strategic partnership to spreadawareness of the need forlandstewardship among all types of visitors to public lands. By promotingresponsible recreation practices and the safe and sustainable use of trails,the partnership works to further the aligned missionsof both organizations. Apriority for thecollaboration is to increase awareness of the availability offunding and support for public land access projects through the Yamaha OAI. Asthe Powersports industry’s leading land-accessprogram, the Yamaha OAI remainsan essential resource tograssroots efforts of riding clubs, land stewardshiporganizations, and public land managers across the country.
The pandemic madegetting outdoors a priority for more people than ever before, putting pressureon the maintenance of public land to ensure everyone’s safety. Without action,public lands can become unsustainable, and accesslimited. TheYamaha OAI andRecreate Responsibly believe everyone has a responsibility to sustain theoutdoor spaces we enjoy and can contribute by understanding their potentialimpacts in natural spaces and surroundingcommunities.
“Public lands are America’s gateway to fun andadventure in the great outdoors. Visitors play an important role in theirprotection and preservation. Recreate Responsibly and the Yamaha Outdoor AccessInitiative are workingtogether to educate andraise awareness of responsibleuse of trails and open spaces for motorized and outdoor recreation,” said SteveNessl, Yamaha’s Motorsports marketing manager. “The Yamaha Outdoor Access Initiativewas created specifically to help those who seethe need to protect or expandaccess to public land and need some support to get it done. By working withRecreate Responsibly, we hope more people take advantage of ourresources byapplying for a grant.”
Part of thecollaborative effort will raise funds for the Recreate Responsibly Coalition tobolster its focus on safe, accessible, inclusive, and responsible outdoorrecreation. People posting pictures to social media platforms featuringtheirvisits to public lands can simply tag @Recreate.Responsibly and @YamahaOutdoors on Instagram or @RecreateInfo and @YamahaOutdoors on Twitter, and the Yamaha OutdoorAccess Initiative will donate $5, up to$50,000, to RRC and help maintainaccess tothe beauty and wonder of nature for everyone.
“This campaignwith the Yamaha Outdoor Access Initiative marks the first strategic partnershipfor the Recreate Responsibly Coalition, and it makes perfect sense; to workcollaboratively to get grant resources to grassroots’stewardship efforts,whilereaching a broader audience with responsible recreation messaging; italigns perfectly with everything the coalition has built towards since itsinception early on in the pandemic,” said Eugenie Bostrom,founder of Embracingthe Bear Consulting,managing agency, Recreate Responsibly Coalition.
About the Recreate Responsibly Coalition
The RecreateResponsibly Coalition aspires for everyone to have a holistic outdoorexperience by advancing all aspects of responsible recreation: keepingyourself, others, and outdoor places safe; accessing outdoor benefitsessentialto the humanexperience; and building an outdoors for all through justice,equity, diversity, and inclusion. The RRC is an active coalition of more than1,300 businesses, agencies, nonprofits, and influential voices who areworkingtogether to help everyoneexperience the benefits of nature. Born out of adesire to see people enjoy the outdoors safely at the start of the COVID-19pandemic, our diverse community has grown into a collaborative hub;working toshare common-sense guidance about gettingoutside responsibly and to foster anequitable outdoor community.
About the Yamaha Outdoor Access Initiative
For more than 12years, Yamaha led the Powersports industry in guaranteeing responsible accessto our nation’s land for outdoor enthusiasts. Yamaha has contributed more than$4.5 million in aid to nearly 400 projects across thenation over the lifeofthe program, supporting thousands of miles of motorized recreation trails,maintained and rehabilitated riding and hunting areas, improved staging areas,supplied agricultural organizations with essential OHVsafety education, builtbridges over fish-bearing streams and partnered with local outdoor enthusiastcommunities across the country to improve access to public lands.
Each quarter,Yamaha accepts applications from nonprofit or tax-exempt organizationsincluding OHV riding clubs and associations, national, state, and local publicland use agencies, outdoor enthusiast associations, and landconservationgroupswith an interest in protecting, improving, expanding and/or maintainingaccess for safe, responsible and sustainable public use. A committee thenreviews each application and awards grants to deservingprojects. Examples ofappropriate projects forgrants include, but are not limited to:
- Trail development, restoration, and maintenance
- Trail signage and map production
- Staging area construction, renovation, and maintenance
- Land stewardship, safety, and education
Submission guidelines, application form, informationand news about the Outdoor Access Initiative are available atYamahaOAI.com.For specific questions about the Yamaha Outdoor AccessInitiative, call the dedicated hotline at 1-877-OHV-TRAIL(877-648-8724) oremail OHVAccess@Yamaha-Motor.com. Connectwith Yamaha on social media via @YamahaOutdoors or search any of the followinghashtags on all platforms: #Yamaha #YamahaOAI#REALizeYourAdventure#ProvenOffRoad#AssembledInUSA
About Yamaha Motor Corporation, USA
Yamaha Motor Corporation, USA (YMUS), is a recognized leader inthe outdoor recreation industry. The company’s ever-expanding product offeringsinclude Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles,WaveRunnerPersonal Watercraft, Boats, Outboard Motors, Outdoor PowerEquipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems,Surface Mount Technology (SMT) and Robotic Machines, UnmannedHelicopters,Accessories, Apparel,Yamalube products, and much more. YMUS products are soldthrough a nationwide network of distributors and dealers in the United States.
YMUS has a corporate office inCalifornia, two corporate offices in Georgia, facilities in Wisconsin andAlabama, and factory operations in Tennessee and Georgia. Additional U.S.-basedsubsidiaries include Yamaha Marine SystemsCompany (YMSC)with divisions BennettMarine (Florida) and Kracor Systems (Wisconsin), Skeeter Boats (Texas), withdivision G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).
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ATVs over 90cc are recommended for use only by riders 16 years and older.
SxS Vehicles are recommended for use only by licensed drivers 16 years and older.
MEDIA CONTACT:
Scott Newby
Yamaha Motor Corp., USA
770-420-6078
Scott_Newby@Yamaha-Motor.com